Dean Richards

Dean Richards is a former England No. 8 and long-time Premiership director of rugby. With over 50 England caps and a reputation for dominance at the base of the scrum, Richards was a pillar of the national team in the 80s and 90s.

As a coach, he led Leicester to domestic and European success before taking on leadership roles at Harlequins and Newcastle Falcons.

Dean speaks on leadership resilience, long-term planning, and sustaining success — with hard-earned lessons from over three decades in the sport.

Why not make Dean Richards the highlight of your next event? Whether you’re planning a private function, corporate gathering, or community celebration, AK Promotions can help make it unforgettable.

Get in touch with us today using our booking form — click here to enquire and we’ll be happy to discuss your requirements.